Abstract
Despite the expansive literature on U.S. ethnoracial relations, issues such as reliance on observational data and inconsistent measures of skin color limit the research on skin color stratification and cross-ethnoracial relationships. These issues hinder researchers’ capacity to disentangle the causal effect of colorism in perpetuating discrepancies within intergroup relationships, specifically within the context of online dating, a popular form of modern dating. In May–June 2021, I fielded a survey experiment that features online dating profiles of Black daters in which skin tone is the treatment. While the multivariate analyses show no statistically significant differences between light- and medium-toned daters, profiles featuring dark-skinned daters consistently receive a penalty in comparison to profiles of light- and medium-skinned people. The results suggest that colorism can have a direct impact on how dark-skinned Black people navigate their romantic lives, independent of other influential factors (e.g., socioeconomic status, social networks, etc.).
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