Abstract
It is common knowledge that good guys don't alNvays finish first and bad guys don't always finish last. But it may surprise some readers to learn that, in a 1967 poll to determine the greatest businessmen in American history, leading insurance entrepreneurs-the key figures in the insurance industry during the past two centuries-scarcely finished at all. In fact, insurance officials, except for John F. Dryden, founder and president of the Prudential from 1881 to 1911, were the forgotten men in the poll, conducted by The University of Michigan among 423 business executives. Dryden was named second on one ballot, ninth on another-not enough to rank him among the 75 leading entrepreneurs. No other insurance figure received a vote in the study. In a separate poll, which rated the biggest scoundrels in American business history, insurance men were similarly ignored. Meanwhile the giants in almost every other major industry-auto, steel, electrical, oil, banking, telephone, tire, rail, publishing, retailing, etc.-were ranked
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