The Case Method and Technology: Applying the Seven Principles for Good Practice in Undergraduate Education in a Business School Course

Abstract

We discuss the Case Method and how together with technology, embodies the Seven Principles for Good Practice in Undergraduate Education. The ARCS (“Attention”, “Relevance”, “Confidence”, “Satisfaction”) model of motivation (Keller in Aspects Educ Technol 17:140–145, 1984) is also briefly introduced and though not the main focus, will be touched upon slightly. We do so in the context of a course using Spreadsheets taught to first year undergraduate students at the National University of Singapore Business School.KeywordsARCS model of motivationBusiness schoolCase methodHybrid and flipped classroomSeven principles for good practice in undergraduate educationTechnologyUndergraduate educationZoom