Abstract
This paper considers how the quality of the local candidate affects vote choice. Specifically, we address three questions: Does the quality of the local candidate influence vote choice? What impact do individual-level differences have on the relationship between vote choice and local candidates? Finally, what is the potential magnitude of candidate effects in terms of change in vote support? To answer these questions, we analyze data gathered from an online voting experiment. Our findings suggest that a local candidate can influence vote choice significantly, but that such effects are tempered by political awareness and partisanship.
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