The Business of Sports in the Gulf Cooperation Council Member States

Abstract

This chapter presents an overview of sports business in the six Gulf Cooperation Council (GCC) states. GCC member states stage mega-sports events and invest in global sports through the acquisition of football clubs, for example. Shirt sponsorship and stadium naming rights deals of the region’s national airlines aim to create favorable perceptions of the companies and their nations as well as to diversify economies beyond oil and gas. This chapter also provides a statistical profile of sport in each GCC member state and shows that Bahrain, Kuwait, and Oman are lagging far behind Saudi Arabia, the United Arab Emirates, and Qatar in terms of sport industry size. Fluctuating oil prices, political tensions between GCC states, and weak attendance at games are serious threats to the future growth of the sport industry. Our conclusion is that the private sector needs to develop extensively in order to replace the state as the industry’s central focus.