Abstract
Abstract Various business issues that affect the delivery of ecotourism products are examined. A brief overview of common business planning and business management issues affecting eco-business (few prepare business plans, lack of financial management skills, lack of marketing knowledge, and appropriate personal skills) is presented, as identified by ecotourism operators in Australia. Among the topics highlighted are: the commercial ecotourism market; the ecotourism products; and the ecotourism product-market nexus. It is suggested that the ecotourism product-market nexus is the most critical issue that affects the viability of the commercial ecotourism sector. It forms the foundation from which a business plan evolves and is the central feature in the development of successful marketing tactics.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
