Abstract
The rapid development of network technology has brought profound changes to all sectors of society. The relaxation of national policies and the surge of sports demand have made the sports industry undergoing profound changes. The broadcast of sports events in the network environment has strong immediacy and interactive advantages, which not only brings new experience to the audience, but also causes frequent infringement. As the domestic and foreign regulations on the nature of sports broadcast rights are not clear, the judicial judgment of sports infringement is not uniform. This paper introduces the background of sports event broadcast under the network environment, and further explores the problems in the process of sports event broadcast by analyzing the development of its business model, and then puts forward some suggestions for sports event broadcast in China.
Highlights
With the increase of people’s awareness of sports and fitness, the consumption of participating in sports events has been increasing, and the consumption structure has changed
The innovation of business model of sports broadcast can stimulate the development of sports industry and cause many copyright disputes
Sports events can increase their income through broadcasting or delayed broadcasting and maximize their economic benefits
Summary
With the increase of people’s awareness of sports and fitness, the consumption of participating in sports events has been increasing, and the consumption structure has changed. A perfect business model can improve the commercial and economic benefits of sports events. The innovation of business model of sports broadcast can stimulate the development of sports industry and cause many copyright disputes. Sports events can increase their income through broadcasting or delayed broadcasting and maximize their economic benefits. The broadcast market of sports events in China is monopolized, and there are many disputes about the nature of live broadcast and broadcast of sports events. This phenomenon seriously harms the interests of the right subjects, and the disputes about the broadcast rights of sports events are increasing, which causes the discussion in the academic and material circles
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