Abstract
Controversial media representations of the female body can reflect, reproduce, and even challenge ideological systems or Discourses (Jones, 2003; Louw, 2001). This article interrogates the discourse surrounding TIME Magazine's recent cover regarding attachment parenting, which featured a mother breastfeeding her toddler. The analysis of 1 online comment board shows that, although multiple meanings were present, the talk regarding the cover was overwhelmingly informed by the Discourse of (Hetero)Sexuality, which defines breastfeeding as a sexualized act only appropriate in private and for children of a certain age. This backdrop of sexuality for breastfeeding is significant not only for mothers’ choices and practices regarding nursing, but also for policymakers who seek to support breastfeeding. In addition, the findings reinforce the importance of attending to the interrelations within and between macro- and microlevels of discourse in investigating symbolic systems through which meanings are constructed.
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