Abstract
Using the PEST analysis, the proposed paper examines the political, economic, social, and technological aspects of the demographic and literacy trends and disruptions in the media and communication ecosystem (with regardto Bulgaria). It concentrates on: the political and regulatory commitment to the fundamental values in the process of developing new trajectories in technology, business and governance; the transformation of the business models for personalized interaction at all points of the consumers’ experience; the scaling up of human-centered technologies as phenomenal opportunities for human progress, that also create serious societal challenges.
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