The bottled drinking water market in China: features of sustainable development

Abstract

This article briefly presents the results of a market research study of the bottled drinking water market in China. The purpose of this study is to describe the overall situation in the Chinese bottled drinking water market, identify sustainable growth and expansion trends, as well as potential opportunities for export of Baikal drinking water through the introduction of domestic (regional) business to the Chinese market. The results of the study can be used to guide foreign business activities in the bottled drinking market and to make effective management decisions.