Abstract

The article presents facts and figures, describes in detail the stages and activities to rehabilitate and develop the book trade in Buryatia: state support (policy decisions of the party-economic apparatus), the bookselling network development, new bookstores construction, implementing progressive methods of work, moral encouragement measures, public involvement in assessing the quality of distributors activities, mass events, objective socio-cultural shifts, which have led to the increased growth rate of turnover. It is shown rising of sales volume of printed products to population (in 1957 the net profit was 80,900 rubles). Problems of the book trade were related to poor condition of storage space, trade in unsuitable premises, late books delivery to the distribution network, etc.

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