The blend of normative uncertainty and commercial immaturity in Swedish ice hockey

Abstract

By describing and analysing normative uncertainties and the commercial immaturity in Swedish ice hockey (Swedish Hockey League/Swedish Ice Hockey Association), this article focuses on the tension and dialectics in Swedish sport; increasingly greater commercial attempts (i.e. entrepreneurship, ‘Americanization’, multi-arenas, innovations and public limited companies) have to be mixed with a generally non-profit making organization (e.g. the Swedish Sports Confederation) and its traditional values of health, democracy and youth sports and fosterage. In this respect, the elite ice hockey clubs are situated in a legal culture of two parallel norm systems: the tradition of self-regulation in sport and in civil law (e.g. commercial law). Indeed, the incoherent blend of idealism and commercialism in Swedish elite hockey appears to be fertile ground for hazardous (sports) management and indebtedness. This mix of ‘uncertainty’ and ‘immaturity’ has given rise to various financial trickeries and negligence, which have subsequently developed into legal matters. Consequently, the legal system appears to have become a playground for Swedish ice hockey. This article reflects on the reasons and the rationale in this frictional development by focusing on a legal case that comes under the Business Reorganisation Act. The analysis reveals support for a ‘soft’ juridification process in Swedish ice hockey in order to handle the charging tension of the two parallel norm systems.