Abstract
This article argues that counter-hegemony, which is at the heart of sports activism, is not just an action but also the construction of alternative institutional structures. For this purpose, it investigates the practices of an amateur football club and discusses the structural problems of the Turkish amateur football league. The data, collected during a 6-month field study, were interpreted from a critical perspective, using a dialectical dialogue method to apply the theory of hegemony in sports by applying Antonio Gramsci’s concept of the “organic intellectual.” Consequently, this sports club has provided socialization and free football training for children while creating an alternative football culture with local characteristics that are opposed to class and gender inequalities and to homophobic attitudes common in sport.
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