The Big Event

Abstract

The Big Event is a nationally recognized, student-run day of service where students, faculty, and staff give back to their university’s surrounding community by performing volunteer work. The Big Event can also be used as a resource to teach and reinforce corporate social responsibility (CSR) theories to management students. Students participating in the Big Event see firsthand application of the many CSR concepts they learn in the classroom. By utilizing the Big Event as a service project, students also gain a better appreciation of the real-world issues and problems that modern organizations often encounter. The service project can be used in a business law or ethics course, in an introductory management course, or in an organizational behavior course, among others. The Big Event is therefore an excellent resource for management educators to use when teaching CSR theories, and it is a wonderful way for students, faculty, and staff to give back to the community.