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Abstract
This teaching case narrates the entrepreneurial journey of Meena Bindra, the founder of the Indian apparel retail brand (BIBA), from 1983 to 2014. Her enterprise achieved incredible growth and has developed a magnificent vision for the future. The case describes the entrepreneurial outlook and decisions that helped tap opportunities and achieve rapid growth amidst the changing business environment. Her success story breaks many myths related to small start-ups by women entrepreneurs and highlights the immense potential and economic contributions by women. It serves as an example and provides support to the call for the active promotion of women’s economic empowerment. The case is based on both primary and secondary data.
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