‘The best of both worlds’: The Crisis Communication Think Tank (CCTT) approach to the quest for crisis management keystone

Abstract

AbstractThis insight piece features the Crisis Communication Think Tank (CCTT) at the University of Georgia in the United States. As a thought leadership entity joined by leading practitioners and scholars, the CCTT aims to build academia‐industry collaborations through dialogue on emerging topics and cocreation of evidence‐based advice for next‐generation crisis management theory and practice. This case study, written by the CCTT director and cofounder, walks through the origins of the CCTT, its mission and goals, structure and focus areas, as well as core activities and outputs. It discusses the unique value the CCTT approach brings to cross‐sector crisis communication knowledge generation and dissemination, shedding new light to centre‐based model exploration and innovative crisis management thought leadership development.