Abstract
The purpose of this study is to find out the best marketing 4.0 brand model in Indonesia, not just a brand that is a symbol of the current development of technology or industry 4.0. Marketing is a major part of the progress of a company, along with the development of technology, marketing becomes the main problem of survival of a company. Marketing 4.0 is the right answer in helping to solve these problems, especially in building a company brand. But how to build the right Marketing 4.0 so that the brand becomes the main breath of the company. The method used is a qualitative case study method, which describes in detail a program. The results of this study show an invention for the best Marketing 4.0 brand model in Indonesia, so it is expected to be a model for the company's progress in this 4.0 industry.
Highlights
Marketing is an important part of the company, which helps in achieving company success
In general, Marketing 4.0 carried out on Brands in Indonesia is divided into strategic placements according to the definition of Marketing 4.0 (Chaffey and Chadwick, 2019; Ryan, 2014) which are carried out, among other as follows: Table 1
The model formed for online and offline has novelty or novelty, and this is supported by previous research where 99 percent were taken from Scopus indexed journals, which among others: Model online: 1. it consists of heterogeneous industries, finding something new in the form of similar policies in determining the success of Marketing 4.0 2
Summary
Marketing is an important part of the company, which helps in achieving company success. Future marketing will always require technology, where technology will certainly quickly adapt to the rapidly changing world, especially regarding consumers (Shabrina, 2019). This technology is a new information technology which is very helpful in the world of marketing, so that with this technology marketing already has the term, namely digital marketing or marketing 4.0. With Marketing 4.0, companies can be helped by changes that are so fast along with increasingly advanced technology. Marketing 4.0 is a wave of updated information for companies, especially in approaching consumers. Supported by increasingly sophisticated technology and producing big data, the company reaches consumers with a more humane approach. Companies quickly understand the type of consumer that suits their company, and the company's interactions with consumers become private or personal
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