Abstract
In 1997 the decision was made to teach an undergraduate course on hospitality and tourism sales and service via active learning. The detailed procedures that have been used to prepare the students to complete a semester long sales project, which is the principal active learning assignment in the course, are first presented. The extraordinary benefits that have been derived by the students who have taken the course, student organizations that have sponsored it, the department, and the community are next presented which validates the efficacy of the pedagogy.
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