Abstract
OVERVIEW:User communities are potentially rich sources of new product ideas and innovations. However, accessing these communities brings significant challenges, including how to identify users, how to engage with them, how to integrate user innovations into corporate process, and how to manage intellectual property and other aspects of the relationship. The LEGO Group's experience engaging with user innovators, explored in a longitudinal study of the firm's interactions with independent and corporate-sponsored user communities, illustrates both the challenges and the rewards of collaborating with user communities.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
