Abstract
Studying the cultural participation model of the public and its influencing factors is important for the sustainable development of regional culture. Therefore, in this study, we determined which factors influence the cultural participation of the Chinese public. Firstly, we extracted the key features of the motivation and timing for a museum visit with multiple correspondence analysis (MCA), and explored the relationship of the features of different motivations with the frequency and duration of the public’s visits to the museum. Secondly, we determined the monotonicity of the influence of ordinal variables on cultural participation behavior and identified the mechanism through which the independent variable influences public cultural participation with categorical regression (CATREG). Finally, we analyzed the research data from the museum audience survey in the Hubei Provincial Museum and a national public culture participation survey. We found that education, occupation, academic discipline, income, distance, age, and sex affect the public’s museum participation. This indicates that to guarantee the public’s cultural rights and promote sustainable development, education, planning, and other aspects must be coordinated in cultural management to increase public cultural participation, rather than removing the economic threshold for public cultural participation through public finances alone.
Highlights
Development is a common theme in all countries and departments
Existing research has provided a wealth of perspectives on public cultural participation behaviors, we found that the existing research on cultural participation mainly focuses on whether the public participates in cultural activities and services, and few scholars have examined the frequency of public cultural participation [7,11]
To enrich the dimension of cultural participation behavior research and expand the research practice of cultural participation behavior model in China to provide cultural management knowledge for the sustainable development issues faced by China’s open for free cultural policy, we present how the behavioral pattern of cultural participation is affected, which includes whether the public choose to participate, motivation, frequency, duration, and timing, and take Chinese public cultural participation in the museum as a case to expand cultural participation in research practices in China in this paper
Summary
Development is a common theme in all countries and departments. Culture plays an important role in promoting sustainable development. Cultural participation is significantly related to cultural sustainability [4], because the cultural education functions of the museums and other cultural departments are important to ensure the transmission and development of culture. It improves individual cultural literacy and needs, which can promote the development of the cultural economy. The study of cultural participation behavior has important significance for sustainable development
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