Abstract
ABSTRACT Nations export cultural and political values through news and entertainment in attempts to wield “soft power” abroad. The BBC, long viewed as a source of the United Kingdom’s soft power internationally, also promotes democracy at home through its domestic programming. One overlooked source of soft power is the long-running radio drama The Archers. A content analysis of episodes that aired on or near 18 general elections and three referenda across seven decades reveals consistent themes about the importance of civic participation. Although political discourse today may have a cynical edge, voting remains a sacred act in the fictional village of Ambridge.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
