Abstract
<span lang="EN-US">This article is aimed at solving a number of issues related to the problems, risks, and threats arising from the profiling of human activity. In this study, the Bayesian method was used, to determine the quantitative and qualitative characteristics of personal data for ensuring the security of this data by dint of reducing the redundancy of data processed by artificial intelligence (AI). A thought experiment to test the possibility of reducing the redundancy of personal data processed by AI allows us to conclude that using the Bayesian method allows to protect human rights to privacy. With this approach, instead of the method associated with the collection and accumulation of the most sensitive categories of personal data, we proposed a method that is associated with obtaining probabilistic estimates of the values of the parameters of these data by conducting statistical studies of the specified personal data without their collection and accumulation. The probabilistic estimates of the parameters of some sensitive personal data obtained in this way can replace their exact values and can be used by AI in the criteria for filtering personal data subjects, including for the purpose of making a decision.</span>
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