Abstract
Despite the growth of female participation in sports, media coverage of female athletics remains stagnant. Scholarship regarding the treatment of female athletes in magazines, newspapers, and news and highlight programming has shown that sports journalism organizations demonstrate ambivalence with minimal coverage that reinforces gender stereotypes. This study examined 1,587 Instagram images from the primary accounts of the four major American sports networks. The resulting data indicate that women’s athletic coverage lags significantly behind men’s athletics. Females are more likely to appear alongside a male and are more likely be shown in culturally “appropriate” sports and in nonathletic roles.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
