THE BALANCED SCORECARD ASSESSMENT FOR PUBLIC UNIVERSITY MANAGEMENT

Abstract

The objective of this study is to conduct an analysis of a public university utilising the Balanced Scorecard framework. The purpose of conducting this study is to evaluate the performance of the university using a strategic management framework that incorporates four key perspectives: Financial, Customer (Student), Internal Processes, and Learning and Growth. The methodology utilised include the collection of primary and secondary data from the public university. The study emphasises the significance of proficiently managing resources, achieving a balance between endowment performance and return on investment, and securing the institution's long-term sustainability within the Financial Perspective. The importance of attaining high levels of student satisfaction and retention rates is emphasised in the context of the Customer (Student) Perspective. The Internal Processes Perspective places significant emphasis on the necessity of maintaining a harmonious among several aspects, including curriculum development, faculty productivity, operational efficiency, and quality assurance. The Learning and Growth Perspective highlights the institution's dedication to achieving high academic standards, fostering adaptation, and promoting innovation. The implementation of strategic management practises, such as the balanced scorecard, within public universities has been found to have a positive impact on their overall academic performance and success. KEYWORDS: Public University, Strategic Management, Balanced Scorecard