Abstract

Abstract This article argues that transregional communication mechanisms and the diffusion of narratives are important co-drivers towards autocratization. Offering a look beyond the ‘material’ in the study of global authoritarianism, it makes two conceptual arguments. It shows show transregional authoritarian practices are often discursively reinforced. Moreover, it demonstrates how narratives and their transregional diffusion are a form of authoritarian image management and a tool for fostering authoritarian stability. Departing from the basic assumption of authoritarian diffusion, the article is guided by two questions: which narratives of supremacy are used by the Chinese government in the context of the pandemic? And how are these narratives received, reproduced and contested in the Gulf? Based on a qualitative analysis of more than 3,000 media outlets (March–May 2020) from China and the Gulf region, the article shows how China strategically promotes authoritarian narratives regarding its international role, by telling stories of supremacy and heroism and by narratively conjuring a new world order. Moreover, it shows how the Chinese narratives are diffused to Iran, Saudi-Arabia, the United Arab Emirates and Qatar and depicts the different patterns of reception, reproduction and contestation.

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