The Australian milk bar: a refreshment retailing revolution – a history

Abstract

ABSTRACT This paper provides an insightful history of the modern Australian milk bar concept that revolutionized refreshment retailing by commercially focusing upon a rapid production and sale of milkshakes at a counter, without associated food items or table service. Conceived by a Greek migrant-settler in 1932, the Australian milk bar’s transformative transnational origins are revealed together with its rapid expansion across the nation, and subsequent distribution overseas. The concept’s role as a vehicle for Americanization is well articulated through the symbiotic relationship between food and elements of modernity (technology, architectural style, cinema and music). While the Australian milk bar concept was progressively incorporated into cafes, corner stores, mixed businesses, takeaways and convenience stores, socioeconomic change and competition ensured the milk bar’s rapid decline during the last two decades of the twentieth century. Significantly however, the Australian milk bar’s development and expansion reveals migrant-settler entrepreneurship and evidences how transnational, diasporic migrant experiences, particularly of modernity, can shape business retail innovation.