THE AUDITORY’S DIVERSITY IN STRANGER THINGS: FROM SAUDOSISM TO AESTHETIC IDENTIFICATION

Abstract

Purpose: In rethoric view, there are three basics elements in persuasive speech, associated, respectively, to the speaker, the auditory and the speech itself: the ethos, or the speaker’s picture of himself to his auditory, the pathos , the group of passion awakened in the auditory, and logos , the speech itself. Due to the great repercussion of the webserie Stranger Things , this work aims the study of its auditory, which apparently was moved by passion that are triggered in consequence of the use of intertextuality with 1980’s movies. The series, directed and produced by Matt and Ross Duffer and distributed by Netflix , had an approval rating of 96% of the audience and 94% of the critics with a weighted avarage score of 8.2/10. In addition, this research will analyze romantic elements, as the escapism of reality that manifests in the aesthetic of the settings and awake passions from people that not lived in the 1980’s. Methods: Based in Fiorin (2001); Ferreira (2010); Koch, Bentes & Cavalcante (2012), we started our qualitative analysis, defining as auditory a group that extrapolate those who were born in the 1980's. Results: This extrapolation occurs through series' aesthetic, that evokes a typical scenario from that time and the use of figures, like the hipotipose . The identity search and the human longing of this vast auditory refer us to the teories of Psychosocial Crises of Development formulated by Erik Erikson. Conclusion: The intertextuality manifests in the graphic units that foment the auditory identification that lived in 1980's.