Abstract

Folk Arts industrialization has three systematical factors, which are the subject, object and medium of folk arts. The coordination of these three factors can bring the sustainable and orderly development of folk arts. The resource of folk arts is the object of folk arts industrialization; the production operators and the consumer consist of the subject, and folk arts market as the medium of folk arts industrialization which connects the subject and object, is the bridge that links the the production of folk arts and the consuming of folk arts, and promotes the production of folk arts and guide the consuming of folk arts. Under the arts industry context, based on the attributes of the resource of folk arts and the condition of the demands of market, strengthening market development consciousness, putting forth effort on tourism, performing arts market, handicrafts market, exhibition market, movie and television market and other divisional markets are the preconditions to make the process of folk arts industrialization to carry on orderly.

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