The Attributes for Career Success in the Mass Communication Industries: A Comparison of Current and Aspiring Professionals

Abstract

This study explored the attributes for career success in mass communication industries. Forty-two attributes were assessed by current media professionals (N = 1,122) and upper-level mass communication majors (N = 268). T- tests revealed significant differences between current and aspiring professionals on twenty of the forty-two attributes measured, including nine of eleven attributes rated highest by professionals. These findings offer insights into the abilities needed to navigate dynamic mass communication industries, while positioning future inquiry on enhancing preparation for future professionals.