Abstract

AbstractThis paper investigates the attractiveness of ports in West Africa through the development of a container shipping lines' port choice methodology. Although many multi‐criteria decision‐making methods have been developed and applied to facilitate a rational port choice process, few have investigated the criteria used by shipping lines when selecting ports in West Africa. With the rapid economic development of West Africa, the task of establishing a rational model to guide shipping lines to choose their favourite ports in the region becomes urgent. In this work, 16 criteria are identified to assist shipping lines in port choice from four perspectives including adequate infrastructure, port location, port charge, and port administration/port efficiency. In order to quantitatively evaluate these criteria, an analytical hierarchy process approach is used to make use of subjective judgements to compensate the incompleteness of objective data. One of the important findings from this study is that port infrastructure is the most crucial criterion in terms of the port attractiveness in West Africa. It is followed by port draught, political stability, market size/cargo volume, and international networks. The research outcomes also indicate that the port of Abidjan is the most attractive container port in West Africa, followed by Dakar when all the identified important criteria are taken into account.

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