Abstract
The recent climate change, food scandals, pollution and work-related stress, are affecting life in big cities and tourism is suffering changes expanding its typical boundaries. The past decades were characterized by the tourism choice of exotic destinations; nowadays, a route inversion would be visible and remote and inner destinations are acquiring value and attractiveness. According to this perspective, administrators and event organizers are planning and structuring strategies ensuring memorable experiences for the tourists. In the sense of sustainable development, important aspects are cooperative approaches and capability to integrate traditions and expectations. The proposed research work focuses the attention on the analysis of 15 semi-structured interviews through SWOT (strengths, weaknesses, opportunities, and threats) and perception analysis on an event called “Dream of a night…to that town” provided by the Municipality of Colobraro, Basilicata Region (Italy). The proposition of the research would focus the attention on a case study able to form not a top-down/bottom-up, but a horizontal strategy, a sharable best practice for the whole tourism sector in rural areas that would make truly effective the State decentralization, in which the small communities’ activism configures crucial source of competitiveness. The case proposed, contrasting modern lifestyles and common tourism choice, would be able to redirect the concept of attractiveness in privileging remote places that could offer memorable tourism experiences. So, a promotional “tourismability” strategy, integrating agricultural connotates of the territory with heritage, traditions, myths and legends, through a synergistic community cooperative approach, would be necessary to constitute an identitary, attractive, memorable and immersive tourism experience in rural areas.
Highlights
In light of recent climate change, food scandals, pollution, and work-related stress due to daily life in big cities, tourism is changing its forms, evading typical boundaries
The strategy for inner areas, according to agricultural, tourism, and services development, can work thanks to the support of the local economy betting on the huge environmental resources (Regione Basilicata -Dossier d’area organizzativo 2018)
According to the methodology used and the tables and prospects provided by the authors (Tables 1 and 2 and Table A1), it is possible to match the different perspectives, ensuring reliability and facilitating reproducibility, in addition to providing an easier way to interpret the qualitative data from perception and SWOT analysis
Summary
In light of recent climate change, food scandals, pollution, and work-related stress due to daily life in big cities, tourism is changing its forms, evading typical boundaries. While in the past exotic destinations were preferred [1,2,3], nowadays even the most remote and inner destinations [4,5] are becoming available and attractive. Administrators and organizers operating in these places are forming strategies to guarantee attractiveness, following state and regional guidelines (www.agenziacoesione.gov.it). The recent Covid-19 pandemic (www.who.int) will change tourism choices and, unavoidably, even more remote places will shift the pool of visitors to more developed coastal locations The proposed case would connect both and goes further for a holistic tourism experience, involving the main community and stakeholders in general, to create unexplored memorable [17,18,19,20] hybrid experiences placing the tourist at the center of the scene.
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