Abstract
The present study aims to explore the attitude of Jordanian customers towards virtual stores. The study was conducted during October, 2018. The population of the study involved all Jordanian customers. A questionnaire was developed to collect the data. The study sample consisted of 319 customers who received the questionnaires which were all retrieved. Thus, the response rate was 100%. However, 32 questionnaires were excluded because they were not fully filled. Thus, the sample consisted of 287 Jordanian customers. The findings reveal that the majority of the Jordanian customers have positive attitude towards virtual stores as they believe that such shops save their time and money and provide excellent customer service. Thus, the researchers recommend enforcing legislations that protect e-customers in Jordan.
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