The Attitude of Consumers towards Organised Food Retailing: An Application of Attitude-towards-Object Model

Abstract

Organised retail sector is booming in metros, cities and now even in small towns; and organised food retailing is one of the fastest growing sector among them. The different types of food retail formats have its own characteristics, focus and target market. The customer or consumer has their own criteria to select a particular food retail format. The selection is based on the attitude of the customer or consumer towards the attribute of the retail format. There are many model to find the attitude of customer or consumer towards any product, service and brands. This study is an attempt to find out the customer's or consumer's attitude towards three major food retailing formats i.e Big Bazaar, a hypermarket; Reliance Fresh, a convenience store and Suvidha, a supermarket.