Abstract
A review of one of the most significant events in modern economic history, the restructuring of American Telephone and Telegraph Company, this article gives a concise summary of the legal issues, from first allegations in 1974 through the final order in 1983. It offers a six-category product-market framework for considering the economic and marketing implications of the settlement, and provides a foundation for continued study of the many opportunities and threats implicit in greatly increasing the scope and diversity of telecommunications marketing.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
