Abstract
Extant literature has focused on the psychological and emotional predictors of addictive use of different types of specific online activities, including social media addiction, online gaming addiction, and online sex addiction. However, there is little research on the addictive engagement of watching online eating shows called mukbang. The present paper describes the research protocol of a study that will examine motivational, emotional, and psychological risk factors of addictive mukbang watching. An online survey comprised of the Motives for Watching Mukbang Questionnaire, Mukbang Addiction Scale, Short UPPS-P Impulsivity Scale, Difficulties in Emotion Regulation Scale, and Depression Anxiety Stress Scales will be used to collect data from at least 1,000 mukbang watchers. The research methodology of the investigation is illustrated in the present paper, and describes the data collection, assessment tools, and analytic strategy that will be used to investigate the research questions and hypotheses. The study will contribute to the literature by providing empirical evidence on associations which have never before been demonstrated. More specifically, the relationship between addictive mukbang watching and mukbang watching motives, impulsivity, emotion regulation, and psychiatric distress will be provided. Furthermore, future directions on studying addictive mukbang watching are discussed.
Highlights
Over the past three decades, internet addiction has been a popular topic of research among scholars
A recent cross-sectional study with 236 mukbang viewers demonstrated that some individuals may be at risk for mukbang watching addiction, and that addictive mukbang watching was moderately related to daily time spent watching mukbang (Kircaburun et al, 2020b)
The proposed study will be the first to use a large sample of mukbang viewers who watch mukbang regularly in order to comprehensively examine the motivational and psychiatric determinants of addictive mukbang watching
Summary
Over the past three decades, internet addiction has been a popular topic of research among scholars Most of these studies have focused on generalized internet addiction or specific online addictions such as social media addiction, online gaming addiction, online gambling addiction, online shopping addiction, and online sex addiction (Sindermann, Sariyska, Lachmann, Brand, & Montag, 2018). The proposed study outlined in the present protocol paper aims to investigate the motivational and psychological risk factors that have consistently shown to be associated with and/or co-occur with addictive use of different online activities, including online gaming addiction, social media addiction, and online sex addiction (Blasi et al, 2019; Bolshinsky & Gelkopf, 2019; Cashwell, Giordano, King, Lankford, & Henson, 2017; Kircaburun, Alhabash, Tosuntaş, & Griffiths, 2018; Şalvarlı & Griffiths, 2019). The proposed study will examine the predictive role of mukbang watching motives, emotion regulation, impulsivity, and psychiatric distress (i.e., depression, anxiety, stress) on addictive mukbang watching
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