The art of tourism-driven development: economic and artistic well-being of artists in three Balinese communities

Abstract

One route from coastal to inland Bali traverses three communities with different types of art, from mass-produced art for beachside tourists in Sanur, through the village of Mas, home to mask and wood carving workshops, to several high-end galleries and renowned museums in Ubud, known for painting. This comparative case study, based on our interviews with artists, museum directors, collectors, community activists and leaders, arts entrepreneurs, and civil servants, focuses on the economic and artistic well-being of artists in three communities. This well-being approach overcomes a preoccupation with ‘authenticity’ characteristic of older scholarship on tourism and the arts in Southeast Asia. We conclude that the impact of tourism-driven development on artists' well-being varies tremendously even within one region in Bali and that ‘slow’, purposeful arts tourism and forward-looking, hybrid approaches offer the most artistic and economic benefits to local artists. Examples, both positive and negative, provide lessons or strategies for other communities that have distinctive artistic heritages and increasing numbers of tourists.