The art of mass communication: image management as the main competence of a public relations specialist

Abstract

Mass communications influence people's opinions, assessments, and behavior by using certain images. The ability to create images is an indicator of mass communication culture. The world around is presented by images of space organization, images of the life and history of the nation, images of the nation itself, embodied in its character and archetype, images of people, images of economic and social life, the socio-political structure of society, the economic and political development, and images of globalization, involving countries and peoples. The article shows what technologies are used in mass communications for public relations. The material of the article may be of interest in the framework of the program track "Advertising and Public Relations".