Abstract
This chapter examines the relationships between art scholarship and the art market by focusing on the effects of recent scientific advances on the economic value of old masters. The renewed interest in copies these past decades has indeed mitigated the importance of the master’s name which, nonetheless, remains a significant pricing determinant that affects the perception and consumption of the arts. Based on Pieter II Brueghel’s sale, both auction house’s discourse and the buyers’ willingness to pay for autograph and non-autograph paintings are considered to see whether this market segment has emancipated from the quest for authorship. Empirical evidence shows that auction houses still focus on the artist’s name above all, and nurture an outdated vision of art that is no longer supported by scholars.
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