The Approach of Major Players in Retail in Expanding Their Operations into Developing Markets – Taking Walmart as an Example

Abstract

This research investigates the expansion behavior of international (giant) retailers, with a specific focus on the determinants of the entry mode choice in emerging markets based on the performance of Walmart in its venture into less developed markets. This research investigates the approach in which major players in retail are expanding their operations into other developing markets, specifically focusing on how the entry mode decisions of giant retailers moderate the risks and difficulties in making business in emerging countries. The objective of this study is to analyze and evaluate the potential causes and antecedents of large merchants’ entry mode (EM) choices by assessing Walmart’s business performance in less advanced nations in recent years.