Abstract
Green behaviors adopted by supply chain companies are conducive to resource conservation and environmental protection and enhancing their core competitive advantages. By constructing a game model of green behavior of supply chain companies, this research deeply analyzes the main influencing factors of green behaviors adopted by supply chain companies. It uses dynamic evolution game analysis and simulation experiment methods to explore the path evolution direction and dynamic convergence process of green behavior strategy choices of these companies, so as to provide reference value for green behavior decision-making of supply chain enterprises. The research results show that the probability of supply chain enterprises choosing green behavior strategies is related to factors such as enterprise green investment income and costs, co-benefits, spillover benefits, greenness and output of raw materials or products, government green subsidy coefficients, and fines. Supply chain enterprises should reduce the cost of green investment, maximize the profit of green investment, and increase the greenness of raw materials or products; the government should increase the coefficient of green subsidies and encourage supply chain enterprises to actively participate in the collaborative management of the green supply chain.
Highlights
In recent years, the economic development has faced severe resource constraints, environmental pollution, and ecosystem degradation in China
This paper clarifies the evolutionary laws and changing trends of green behaviors of supply chain enterprises using dynamic evolutionary game analysis and simulation experiment methods, seeks the combination of the interests of supply chain companies, and provides a useful reference for supply chain enterprises to effectively carry out green supply chain collaborative management
The external factors mainly include government supervision, environmental regulations, expected profits of enterprises, pressure from upstream and downstream enterprises, environmental awareness of consumers, and other social public pressures, which are discussed in the following: (1) The intensity of government supervision or support: Relevant scholars believe that government supervision has a significant positive impact on the green behavior of enterprises [30,31]
Summary
The economic development has faced severe resource constraints, environmental pollution, and ecosystem degradation in China For this reason, China has established a national strategy for green development such as “resource-saving and environment-friendly” enterprises [1]. As the main control method of green development planning, green behavior can inject “green power” into economic development It is an important driving force for enterprises to break through the dual dilemma of resource endowment and ecological environment and achieve the transformation and upgrading of the economic and ecological development goals [3]. This paper clarifies the evolutionary laws and changing trends of green behaviors of supply chain enterprises using dynamic evolutionary game analysis and simulation experiment methods, seeks the combination of the interests of supply chain companies, and provides a useful reference for supply chain enterprises to effectively carry out green supply chain collaborative management.
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