Abstract

With the continuous development of computers, social media has a wide range of application space and good development prospects. Social media also occupies an important position in the development and application of the sports industry. This paper uses the computer's social media technology as a background to explore the application status and future prospects of the sports industry, and proposes reform and innovation strategies for the application development model of the sports industry under the background of computer social media technology. This article starts with the introduction of social media and its application in the sports industry, analyzes the current situation and future prospects of the application of the sports industry in the context of social media, and proposes the use of social media to promote sports, so that people can better understand sports and communicate communication. Research has been conducted from the application status of the sports industry, the characteristics of social media and platform construction. With the continuous development of social media, this new propaganda and communication mode can better promote the development of the sports industry and allow more people to participate in sports. Starting from the current impact of social media technology on the sports industry, this paper analyzes the application of social media in the sports industry, and puts forward the actual situation of social media technology in people's communication in the sports industry under modern network conditions. The experimental research results show that it is necessary to continuously improve the functional research of the sports industry online media platform through social media technology, and combine the profit and income of the sports industry to make more optimized settings, so that sports fans can obtain the best use effect.KeywordsSocial mediaSports industry prospectsSports television mediaApplications in the sports industry

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