The Application of Text Mining Technology in Business Management—Take Hotel Management as an Example

Abstract

In recent years, the development of the information industry has led to the rapid rise of data mining, and in the face of the trend of data mining development, the field of data mining has become a focal point of concern for various industries. As a very customer-focused service industry, the hospitality industry is imperative to popularize and intelligently integrate text mining into management in the context of rising human resource costs and the general intelligence of all industries. In this paper, the application of text mining technology in business management is explored, using hotel management as an example. The Porter's Five Forces model, the SWOT model are used to analyze the importance of unstructured data such as customer reviews and the great role of text analytics in the internal and external management of hotels. The recommendations for the integration of text mining and hotel management are proposed, suggesting that text mining should be commonly used in hotel management and recommending that managers adopt A small amount of manpower and a large amount of text mining to overcome the drawbacks of text mining and improve hotel operations.