The Application of Minority Influence Theory in Computer-Mediated Communication Groups

Abstract

Using computer-mediated communication (CMC) groups as a context, this theoretical study aims at providing further specifications for the application of minority influence theory in small group research. Based on a focused literature review, this article proposes a framework that contextualizes strategic language use as an essential component of minority influence in CMC groups. Highlighting the role that unique features of CMC (e.g., interactive text-based communication, anonymity, salience of status markers) play in shaping and modifying minority influence in CMC groups, the proposed framework outlines testable propositions for future empirical studies.