The application of financial engineering in marketing trend analysis

Abstract

With the continuous expansion of the influence of the new economic era, China's competition in marketing is increasingly fierce. If an enterprise wants to occupy a place in the fierce competition, it must constantly innovate its marketing strategy. This paper takes Shanghai Liangxin Electric Co., Ltd. as an example, combining with financial engineering analysis technology, analyzes the trend of the company's business situation in the next three years. First of all, we use Python to check and process the data. As a creative way, the main financial indicators of the balance sheet of the enterprise in 2015-2017 are analyzed in terms of the ring comparison analysis method, which shows that the operation status of the enterprise in the next three years is getting better and better. This method can effectively promote enterprises to improve their own economic benefits and has a good marketing analysis trend.