The Application of DIR Agricultural Supply-side Reform Thinking Model based on Computer Media Marketing in Northwest Shandong Province

Abstract

The core of DIR agricultural supply-side reform thinking model from the perspective of computer multimedia marketing is to change the traditional agricultural model, reshape the mechanism with market-oriented services as the core, and promote the development of the agricultural industry. The deep connotation behind it is to use computer multimedia marketing to promote agricultural efficiency, agricultural modernization and information technology and a series of agricultural industry development trends. At present, more and more advanced technologies such as “Internet plus”, the Internet of things, cloud computing, big data and multimedia marketing have been applied in China’s agricultural production. To some extent, this has accelerated the transformation of agricultural production mode and reconstructed the operation mode of agricultural industry chain in various fields. In the future, the computer multimedia platform will provide a series of supporting services for large operators, forming a perfect, highly open and Internet eco-sphere symmetrical agriculture[1]. The integration of the development of agricultural multimedia marketing will become an inevitable trend of comprehensive development.