The Application Level of E-commerce in Enterprises in China

Abstract

Based on the process of corporate value formation and performance system, this chapter extracts key factors indicating E-commerce application level in enterprises and has established a set of E-commerce measurement indicator system. In addition, this chapter uses Delphi method and Analytic hierarchy process to identify the coefficients of various factors. By applying this model to measure the E-commerce application level in 23 heterogeneous enterprises in Chinese domestic market, this study proves that the proposed model can yield a relative accurate measurement of E-commerce application level in enterprises. The results also indicate that there are strong individual differences among different enterprises in China. The E-commerce application level in individual enterprises is affected by corporate strategy, informatization level, E-commerce application performance. and human resources. The nature and the size of enterprises have significant correlation with E-commerce application level. The study also finds that the big-sized enterprises will become stagnant when they develop to a certain level, which is known as a “trap”.