Abstract
Despite the wide diffusion of gamification in business, limited research exists investigating the application and impacts of gamification. As the gamification effects are heavily dependent on the context of its implementation, this study used the design of the TripAdvisor’s funware for investigating the use and the impacts of gamification in a specific tourism context. After reviewing the literature for understanding how to design funwares that can lead to desired experiential and behavioural user outcomes, the paper discusses the way in which the TripAdvisor designed its funware for motivating the travellers to engage with its website and for enhancing the travellers’ online experiential values and trip planning processes. Data from TripAdvisor users were also collected for investigating the impacts of the TripAdvisor’s funware design on the following users’ outcomes: experiential values gained by using TripAdvisor; impacts of TripAdvisor on travellers’ trip planning processes; impacts of Tripadvisor on trip experiences. Finally, the paper discusses the implications of the findings to researchers, designers and tourism organisations.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
