The applicability of the St. Gallen Business Model NavigatorTM for start-ups The framework's strengths and limitations regarding Business Model Innovation

Abstract

In order to support entrepreneurs in the Business Model Innovation (BMI) process, practice-oriented frameworks such as the St. Gallen Business Model NavigatorTM (BMN) are considered to be a powerful tool. The aim of this paper is to identify strengths and limitations of the BMN when applied to start-ups in their early stages and to contribute to the optimization of the BMN in terms of applicability for start-ups. Furthermore, the paper aims to emphasize the importance of BMI for start-ups and the relevance of a supporting framework as well as formulating a unified catalogue of requirements of BMI frameworks for start-ups.