Abstract
This paper is mainly based on the topic of whether the theory of Communication Accommodation (CAT) is applicable in speeches and how the Empathy strategy is applied in speeches. A case study from a speech by Ambassador Cui Tiankai at the Welcome Dinner Hosted by Kentucky Governor Matt Bevin is analyzed as a sample of intercultural communication practice. The research analyzes and explores the origin of the CAT and its related theories as well as elaborates on similarity-attraction theory, social exchange theory, causal attribution, social identity theory and some major strategies such as convergence, divergence and over-convergence for the purpose of the applicability of CAT in speeches. What is more, empathy as an important strategy is illustrated in detail. After a careful analysis, it has been proved that it is effective and practical for the application of CAT in speeches. Furthermore, the application of Empathy strategy in speeches will create a rewarding outcome.
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