Abstract
The Appearance of Sustainable Fashion Products
Highlights
There are several terms for sustainable fashion, such as eco or ethical fashion, green fashion, conscious fashion, or slow fashion, just to name a few
According to ‘The Nielsen Global Survey of Corporate Social Responsibility and Sustainability’ [1], the study in 2015 shows that consumers are buying more sustainable products and are willing to pay a higher price for eco attributes; corporate sustainability is especially beneficial for consumer brands, as they can see better growth through their commitment compared to their competitors without focus on corporate sustainability
Sustainable products need to be beautiful and suitable as well. Other external factors, such as convenience or social media and peer pressure have an influence on product perception and consumer behaviour
Summary
Recent results of consumer studies are showing that consumers are becoming more aware and interested in environmental friendly products. Brands and their product developers are designing sustainable garments but might not be aware of the diverse customer requirements and sustainable importance. More care should be taken to select the most suitable design as products’ physical attributes can influence the consumer perception. The need for an analysis of feelings and impressions given by the appearance of a sustainable fashion product is presented in this paper
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